OneThing Copywriting is a collective of experienced writers, editors and digital strategists.

We work hard to understand, capture and communicate the essence of your brand and create captivating content that will move your audiences to action.

We’re hip, but not cool;
aspirational, yet approachable; experienced,
but not arrogant.

But above all, we know good copy.

Whether you need full-service content creation for multiple platforms or simply some social posts,

OneThing has you covered.

OneThing Copywriting - Sydney based, globally minded..

We make words work for you

At OneThing, we know good copy!

Copywriting and content creation is a skill.

To write compelling copy that converts, you must understand the principles of conversion and subtle persuasion.

No one likes to be told what to do; they like to be gently guided towards the desired destination with reassuring rhetoric that reinforces their decision every step of the way.

For cleverly crafted website content that connects with your clients and drives conversion, you need a professional copywriter.
  • Competitor and market analysis
  • Calls to action
  • Pagination
  • Content review and creation

Website copy and digital content

Cleverley crafted content that connects.

Don't dilute your message with mistakes. Get an expert eye over your content to ensure it's proofed and primed for peak performance.
  • Grammar and punctuation check
  • Consistency
  • Flow
  • Relevance

Editing and proofreading

Your content free of faux pas and filler.

Let OneThing help you develop your brand voice and connect more authentically with your audiences.
  • Competitor and market analysis
  • Personification
  • USP
  • Taglines

Branding and tone of voice

Stand out like Beyonce in Destiny’s Child.

Don't dilute your message with mistakes. Get an expert eye over your content to ensure it's proofed and primed for peak performance.
  • Grammar and punctuation check
  • Consistency
  • Flow
  • Relevance

Marketing collateral

What you need… Baby, we’ve done it!

OneThing Copywriting was founded in 2021, but don’t let our newness put you off.

We have over 15 years’ combined experience in content creation and digital strategy.

Our founder, Freye, started her career in public relations before realising she’s not quite cool enough to survive there.

Following her true passion, she spent 10 years working as an in-house copywriter before striking out on her own.

With a unique talent for adaptation and borderline obsessive interest in grammar and punctuation, Freye leads OneThing with honesty, integrity and respect for all.
Since 2021, OneThing has grown from one client and one employee to having multiple retainer and repeat clients and a dedicated team of writers, editors and digital strategists.

We’re committed to delivering exceptional service and quality content, now and long into the future! 

Concise, clever and creative. 

Freye is able to effortlessly take complex concepts and seamlessly adapt for any audience – inciting just the right amount of emotion for the audience to take action.
‍
To put it simply, she ticks all the boxes!

Gabriella, Sando Communication Services

Freye has a magical ability to bring our stories and campaigns to life.

She understands our key messaging and vision, and takes on all projects with consideration and care. 

Jennifer, Inspired Adventures

Freye is a fantastic addition to any project. She's smart, attentive and really gets what needs to be done. Her writing is crisp and on point, with a gentle wit at all the right moments. Highly recommended.

Kirrilee, Wesley Mission

 I always jump at the chance to work with Freye. She is highly skilled, professional and enthusiastic – and at the same time, an absolute delight to be around. 


Hannah, Design Mafia

The phrase "going the extra mile" could have been coined for Freye. She works hard and fast and her copy is always clear as a bell. 

Freye is the whole package. 

Jackie, Freelance Creative

Concise, clever and creative. 

Freye is able to effortlessly take complex concepts and seamlessly adapt for any audience – inciting just the right amount of emotion for the audience to take action.
‍
To put it simply, she ticks all the boxes!

Gabriella, Sando Communication Services

Freye has a magical ability to bring our stories and campaigns to life.

She understands our key messaging and vision, and takes on all projects with consideration and care. 

Jennifer, Inspired Adventures

Freye is a fantastic addition to any project. She's smart, attentive and really gets what needs to be done. Her writing is crisp and on point, with a gentle wit at all the right moments. Highly recommended.

Kirrilee, Wesley Mission

 I always jump at the chance to work with Freye. She is highly skilled, professional and enthusiastic – and at the same time, an absolute delight to be around. 


Hannah, Design Mafia

The phrase "going the extra mile" could have been coined for Freye. She works hard and fast and her copy is always clear as a bell. 

Freye is the whole package. 

Jackie, Freelance Creative

Where you've seen us

Prettybird

Prettybird

On trend | Accessible | Desirable

Prettybird wanted easy to navigate, welcoming website content that inspired confidence in the products and brand. From shipping to the Club Prettybird call to action, the consumer is supported on their journey.

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OneThing Copywriting - Prettybird

Richie Paws

Richie Paws

Aspirational | Luxurious
| Sustainable

Working in collaboration with the founder, OneThing created compelling website copy that validates the reader’s decision to purchase at every stage.

ViewOneThing Copywriting - Richie Paws

Wesley Mission digital ads and content

Wesley Mission digital ads and content

Informative | Inspirational
| Actionable

OneThing worked with Wesley Mission to develop multiple digital ads and social media posts for a variety of campaigns. Many of these posts had no ask, therefore requiring unique and compelling copy to draw the reader in.

ViewOneThing Copywriting - Wesley Mission

Inspired Adventures website

Inspired Adventures website

Informative | Educational
| Actionable

Inspired Adventures has repeatedly requested support with website copy for new initiatives-newsletters and blogs.

This content is always written with Inspired Adventures' inimitable brand voice in mind and encourages readers to partner with Inspired to create a better world.

ViewOneThing Copywriting - Inspired Adventures

Pallion

Pallion

Aspirational | Accessible
| Knowledgeable

One of the world’s premier providers of precious metal products and services, Pallion’s clients range from hobby jewellers to the Victorian Racing Club, and beyond.

This requires a constant shift in tone and messaging, while retaining the status Pallion is known for.

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OneThing Copywriting - Pallion